I came across the industry report released by Social media examiner couple of days ago and was pleasantly surprised. Did you know that most social media marketers use seo rather than PPC (Pay Per Click ads)? I am guilty of that, I would rather do proper seo on site and offsite than pay money for ads that does not last long. You could use PPC to get immediate results but not for the long term.
Search engine land did a brief on the report and stated that..
When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. Paid search — or “online ads” as the survey called it — was far down the list at number six. Sixty-five percent of social media marketers say they use SEO, compared to only 38 percent who use paid search advertising.
B2B social marketers were slightly more likely to do SEO (67 percent) than their B2C counterparts (62 percent).