Whether you are a business owner or an online marketer Facebook marketing has become an important to get traffic to our websites and our business. With all the changes that Facebook is doing it is important that you have a budget for advertising on Facebook. Facebook marketing is not as expensive as putting an ad in the newspaper. So here are some tips that thought was important while reading Andrea Whals post this morning. This will help you tweak your Facebook ads, get more engagement and likes.
Do Your Research Before Starting a Facebook Ads Campaign
When you are on your personal profile, you will see ads displayed on the right hand side. Look at the ads, the graphic, color, text that grabs your attention or makes you click on it.
Also you can take a look at all the ads that are being shown in your demographic area at Facebook Adboard
Choose a Great Image for your Ads
Pay attention to the the graphic. The Facebook ads graphic size is 100 X 70. See graphics that grabs your attention and design yours similar.
Should you Run a Sponsored Story Ad?
Sponsored story works great to increase your likes. But it takes away the graphic choice as it will display the your page’s picture. Also make sure that your post is not too long as it will get cut and if you have link make sure that it goes to your website says Andrea Wahl and it is true, why would you want to send traffic to someone Else’s site.
Split Test your Facebook Ads
If you are running a campaign split test the ad and all aspects of the ad like
- Headline of the ad
- Body of the ad
- Graphic used
- Bidding method CPC or CPM ( CPC is you pay per click and CPM is you pay per 1000 impression)
- Sponsored Story or as an ad
Monitor Your Ads
It is important to watch how your ads are doing to achieve the results you are aiming for. So keep an eye on the cost per click and the average click thru rate. The normal click thru rate on Facebook is 0.04 – 0.05% so if an ad performs above this keep track of the design and the ad model for future ads.
If you are a local business then you can benefit greatly from sponsored stories.
Facebook offers is another great way to increase you exposure. Facebook is still testing this, if your page does not have this offer on your page you can get on the list to enable Facebook Offer. Facebook offers will appear in news feeds and has a great potential to go viral work great for local business and if you have an online store you can increase sales. Learn more about Facebook offers.
Hope this will help you with your Facebook Marketing
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