No You Don’t Have to Make This Social Media Marketing Mistakes!
Social Media Marketing is the buzz in every event. I read a post written by Ernan Roman on Huffington post and I wanted to share my take on his post. It is true that some big brands have made the biggest blunder on social media, that makes you think “what were they thinking?” and then there are this other big companies who make the mistake of not using social media before they spend millions in product development and marketing only to realize that Oops I did it again mistake . Personally I would rather make a mistake by being proactive not stupid than not being proactive at all.
So I applaud companies like Domino’s Pizza, The Gap, Nestle, GoDaddy etc., for using the resources they have to build a relationship with their customers. Making a facebook post mistake or twitter mistake just goes to show that we are human and are prone to make mistakes. Some may agree with me and some may not, but thats okay. I am not saying yes go ahead and make mindless mistakes while micro blogging that will cost your company thousands in bran name repair nor am I saying to post something that is a BIG No No that will get your fans engaged in a negative way on your page. I just want to applaud the companies that have taken a step out of traditional marketing but have taken the step to a marketing that says “Its not about us but about you the customer” a marketing that says “its okay if we are not making profit while building relationship with you the customer but you are more valuable than our short term profits”.
So what should You do to avoid this BIG blunder in your social media marketing campaigns?
Ernan Ronan points out four main objectives that you can focus on in your social media marketing campaigns
- Choose one of the social media channels ( facebook, twitter, Google plus, Youtube) is beneficial or getting more interaction with your customers and focus on that channel in the beginning. Also delegate one person who will be solely responsible for it.
- Listen to who is talking about you online. You can set up a google alert, listen in on facebook or twitter.
- Have your super customers on your side at all times
- If you do make a social media marketing blunder, acknowledge the mistake and take action.